QR codes seem to be the hot new thing that forward thinking marketing agencies are buzzing about, and it’s important to understand why so many businesses are so interested in this emerging trend – mobile internet usage is expected to surpass desktop internet usage within 5 short years. It’s essential for businesses to stay at the forefront of this technology shift by establishing their mobile presence early for their audiences.

Since they bridge the gap between printed marketing materials and interactive media, QR codes are helpful tools for this. They provide a direct link for compatible mobile devices (most smart phones with a camera) to access websites, view videos, and more, without forcing the user to remember to look for it later or remember a web address for when they are next at their desktop. Scanning the QR code on the user’s mobile device gives anytime, anywhere access to a variety of functions, such as:

• Taking the user to a website, or bookmarking a website
• Storing contact details via VCARD, MECARD or BIZCARD
• Accessing device-specific content, such as connecting to the App Store or loading videos in a YouTube app
• Accessing or respond to a calendar event
• Delivering pre-formatted content to social media networks
• Pre-dial a phone call or pre-type a SMS text message
• Process payments via PayPal

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