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	<title>Atlanta Web Design + Graphic Design + Illustration</title>
	<atom:link href="http://www.garethbotha.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.garethbotha.com/blog</link>
	<description>Gareth Botha</description>
	<lastBuildDate>Thu, 19 Jan 2012 16:53:39 +0000</lastBuildDate>
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		<title>New digital illustration: Reminiscence</title>
		<link>http://www.garethbotha.com/blog/art/new-digital-illustration-reminiscence/</link>
		<comments>http://www.garethbotha.com/blog/art/new-digital-illustration-reminiscence/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 21:57:26 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Art]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=1058</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_1059" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/art/new-digital-illustration-reminiscence/attachment/reminiscence/" rel="attachment wp-att-1059"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/reminiscence.jpg" alt="Reminiscence" title="Reminiscence" width="630" height="840" class="size-full wp-image-1059" /></a><p class="wp-caption-text">Reminiscence</p></div>
<p><span id="more-1058"></span></p>
<div id="attachment_1060" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/art/new-digital-illustration-reminiscence/attachment/reminiscence_crop1/" rel="attachment wp-att-1060"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/reminiscence_crop1.jpg" alt="Detail" title="Detail" width="630" height="401" class="size-full wp-image-1060" /></a><p class="wp-caption-text">Detail</p></div>
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		<title>How to create a detailed brushed steel button in Photoshop &#8211; Part 1</title>
		<link>http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/</link>
		<comments>http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 16:01:25 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Tutorial]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=951</guid>
		<description><![CDATA[The internet is saturated with tutorials on how to create web buttons in Photoshop, and if you&#8217;re anything like me, you&#8217;re probably ready to scream if you ever see another tired and dusty old tutorial showing how to make a &#8220;glossy&#8221; or &#8220;gel&#8221; button. If that&#8217;s the case, hopefully this tutorial is a bit different [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_961" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button1-2/" rel="attachment wp-att-961"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button11.jpg" alt="Brushed steel button" title="Brushed steel button" width="630" height="333" class="size-full wp-image-961" /></a><p class="wp-caption-text">A brushed steel button </p></div>
<p>The internet is saturated with tutorials on how to create web buttons in Photoshop, and if you&#8217;re anything like me, you&#8217;re probably ready to scream if you ever see another tired and dusty old tutorial showing how to make a &#8220;glossy&#8221; or &#8220;gel&#8221; button. If that&#8217;s the case, hopefully this tutorial is a bit different from those and will give you some helpful tips. </p>
<p>We&#8217;re going to be creating a stylish, detailed and realistic brushed steel button, reminiscent of steel dials on old fashioned stereo equipment. These are really fun and simple to make once you know the techniques and steps used to create them, and you&#8217;ll be able to modify or customize the steps to your liking to achieve the effects you prefer. As a bonus, I&#8217;ll also show you how to add a symbol or logo to your brushed steel button as an inlay, in this case I&#8217;ll be adding a &#8220;play&#8221; symbol as a brass inlay.</p>
<p><span id="more-951"></span></p>
<h5>Step 1 &#8211; Set up your document space</h5>
<p>This step is really up to you, and will depend on the project you&#8217;re working on. For the purpose of this this tutorial, I&#8217;ve created a document that is 630 pixels wide by 333 pixels high. I&#8217;ve filled it with a mid-gray background, with darkened corners (I used the <strong>gradient tool</strong> on <strong>radial gradient</strong> setting). Then I added a slight noise effect (<strong>filter > add noise</strong>) to create a subtly textured background for my brushed steel button.</p>
<div id="attachment_980" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button2/" rel="attachment wp-att-980"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button2.jpg" alt="Background" title="Background" width="630" height="365" class="size-full wp-image-980" /></a><p class="wp-caption-text">Background for my brushed steel button</p></div>
<p>&nbsp;</p>
<h5>Step 2 &#8211; Creating the base of the brushed steel button</h5>
<p>Create a circle in the middle of your document. Any color will do, because we&#8217;re going to use <strong>layer styles</strong> to colorize it to give it a brushed metal look. Name this layer &#8220;brushed steel button base&#8221; or something that will help you identify it as the base layer, as that is how I will be referring to this layer in this tutorial.</p>
<div id="attachment_985" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button3/" rel="attachment wp-att-985"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button3.jpg" alt="Create a circle" title="Create a circle" width="630" height="349" class="size-full wp-image-985" /></a><p class="wp-caption-text">Create a circle</p></div>
<p>Double click on the circle layer preview to open the <strong>layer styles</strong> palette. Check the &#8220;gradient overlay&#8221; button. Next to &#8220;style&#8221; be sure the gradient is set to <strong>angle</strong> mode. The red arrows below show the settings you need to pay attention to and adjust.</p>
<div id="attachment_986" class="wp-caption aligncenter" style="width: 606px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button4/" rel="attachment wp-att-986"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button4.jpg" alt="The layer styles palette" title="The layer styles palette" width="596" height="450" class="size-full wp-image-986" /></a><p class="wp-caption-text">The layer styles palette</p></div>
<p>Click on the gradient preview to change the colors to something like the settings shown below. The exact shades you use aren&#8217;t important, as long as you&#8217;re using dark grays and light grays / white in the order shown here. <strong>It&#8217;s important that your first color and last color are identical in order to avoid an awkward line where the two colors meet</strong>, so copy and paste the hexadecimal value for these two points on the gradient.</p>
<div id="attachment_987" class="wp-caption aligncenter" style="width: 460px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button5/" rel="attachment wp-att-987"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button5.jpg" alt="Set up your gradient like this" title="Set up your gradient like this" width="450" height="199" class="size-full wp-image-987" /></a><p class="wp-caption-text">Set up your gradient like this</p></div>
<p>So now you should have something like the image below. The angled gradient created a very sleek silver circle that captures the highlights and reflections for our brushed steel button.</p>
<div id="attachment_1003" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button10/" rel="attachment wp-att-1003"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button10.jpg" alt="Adding highlights and reflections" title="Adding highlights and reflections" width="630" height="347" class="size-full wp-image-1003" /></a><p class="wp-caption-text">Adding highlights and reflections</p></div>
<p>&nbsp;</p>
<h5>Step 3 &#8211; Texturing the brushed steel button</h5>
<p>So what we have now would be great if we were just making a steel button, but since we&#8217;re looking for a brushed steel button, we&#8217;re going to push it a bit further to create the brushed, scratchy texture we need. </p>
<p>Make a selection of the circle layer (<strong>command-click</strong> on Mac, <strong>control-click</strong> on PC) and then click on <strong>Select > Modify > Expand</strong>. Enter a value of 5 pixels, and click <strong>okay</strong>. Add a new layer above your brushed steel button base layer. Fill this layer with a mid gray, and then clear your selection by clicking on <strong>Select > Deselect</strong> (<strong>command-D</strong> on Mac, <strong>control-D</strong> on PC). Click on <strong>Filter > Noise > Add Noise</strong>. For distribution, select <strong>uniform</strong> and for amount, set it at around <strong>50%</strong>. Click <strong>okay</strong>. These dots are going to eventually form the brushed scratches on the brushed steel button.</p>
<div id="attachment_997" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button7/" rel="attachment wp-att-997"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button7.jpg" alt="Adding the brushed texture" title="Adding the brushed texture" width="630" height="347" class="size-full wp-image-997" /></a><p class="wp-caption-text">Adding the brushed texture</p></div>
<p>Click on Filter > Blur > Radial Blur. Set the Amount to 100, the Blur Method to <strong>Spin</strong>, and the Quality to <strong>Best</strong>. Repeat the Radial Blur filter two more times (<strong>command-F</strong> on Mac, <strong>control-F</strong> on PC). Set the layer blending mode to <strong>overlay</strong>. Now create a selection of the brushed steel button base layer as you did previously, and invert the selection by clicking <strong>Select > Inverse</strong> (<strong>command-shift-I</strong> on Mac, <strong>control-shift-I</strong> on PC). Hit delete. Clear the selection as you did before. This should clean up the edges so that your texture layer fits perfectly over your brushed steel button layer.</p>
<div id="attachment_998" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button9/" rel="attachment wp-att-998"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button9.jpg" alt="Texture added to the brushed steel button" title="Texture added to the brushed steel button" width="630" height="333" class="size-full wp-image-998" /></a><p class="wp-caption-text">Texture added to the brushed steel button</p></div>
<p>&nbsp;</p>
<h5>Step 4 &#8211; Adding the beveled edge detail to the brushed steel button</h5>
<p>As it stands right now, the texture of our brushed steel button is looking really good and pretty realistic, but it needs some depth to make it stand out more. It&#8217;s the details that are going to make this button really shine.</p>
<p>Create a selection of your brushed steel button base layer as you did previously, create a new layer above all the other layers, and fill the selection with a color (any color will do, as we&#8217;ll be using layer styles to colorize this layer again). Now click on <strong>Select > Modify > Contract</strong>. Enter a value of <strong>3 pixels</strong>, and click <strong>Okay</strong>. Hit the delete key to clear the fill in the selection. You should now have a thin bevel around the edge of your brushed steel button. Deselect as you did before.</p>
<p>Open up the layer styles palette for the bevel by double clicking on the layer preview, and go into the gradient overlay settings. Adjust your settings to something like the image below. Note that the gradient used is identical to the one we used previously, except this one is set to <strong>linear</strong> instead of <strong>angle</strong>. I adjusted the <strong>Scale</strong> on mine until I was happy with the way the bevel looked on my brushed steel button.</p>
<div id="attachment_1030" class="wp-caption aligncenter" style="width: 605px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button11/" rel="attachment wp-att-1030"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button111.jpg" alt="Adding the gradient to the bevel" title="Adding the gradient to the bevel" width="595" height="451" class="size-full wp-image-1030" /></a><p class="wp-caption-text">Adding the gradient to the bevel</p></div>
<div id="attachment_1031" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button12/" rel="attachment wp-att-1031"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button12.jpg" alt="The beveled edge of the brushed steel button" title="The beveled edge of the brushed steel button" width="630" height="347" class="size-full wp-image-1031" /></a><p class="wp-caption-text">The beveled edge of the brushed steel button</p></div>
<p>&nbsp;</p>
<h5>Step 5 &#8211; Adding the shadow to the brushed steel button</h5>
<p>There&#8217;s about 20 different ways you could make a shadow in Photoshop, and the most obvious would be to use the drop shadow layer style on the brushed steel button base layer, but I&#8217;m not particularly fond of the way that looks, as I prefer a bit more of a realistic shadow.</p>
<p>Create a selection of the brushed steel button base layer as you&#8217;ve done previously, and create a new layer <strong>behind</strong> the brushed steel button base layer, and fill the selection with black. Deselect as you did previously. Click on <strong>Filter > Blur > Motion Blur</strong> and adjust the settings similarly to the image below &#8211; the <strong>Angle</strong> should be 90 degrees, and the <strong>Distance</strong> should be a relatively low value.</p>
<div id="attachment_1038" class="wp-caption aligncenter" style="width: 342px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button13/" rel="attachment wp-att-1038"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button13.jpg" alt="Creating the shadow for the brushed steel button" title="Creating the shadow for the brushed steel button" width="332" height="379" class="size-full wp-image-1038" /></a><p class="wp-caption-text">Creating the shadow for the brushed steel button</p></div>
<p>Move the shadow layer down until only the bottom portion of it is showing, and the top half is hidden behind the brushed steel button. Drop the shadow layer&#8217;s opacity to around <strong>60%</strong>. It should now look something like the image below. </p>
<div id="attachment_1039" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-create-a-detailed-brushed-steel-button-in-photoshop/attachment/brushed-steel-button14/" rel="attachment wp-att-1039"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2012/01/brushed-steel-button14.jpg" alt="The shadow beneath the brushed steel button" title="The shadow beneath the brushed steel button" width="630" height="333" class="size-full wp-image-1039" /></a><p class="wp-caption-text">The shadow beneath the brushed steel button</p></div>
<p>If you followed the steps above, you should have a pretty realistic looking, detailed, stylish brushed steel button, perfect to be used in your interface and web designs. Coming soon is the next part of the tutorial, where I&#8217;ll show you how to add an inlay symbol or logo to your brushed steel button. </p>
]]></content:encoded>
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		<item>
		<title>More on the new Coke cans</title>
		<link>http://www.garethbotha.com/blog/branding/more-on-the-new-coke-cans/</link>
		<comments>http://www.garethbotha.com/blog/branding/more-on-the-new-coke-cans/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 21:11:43 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=935</guid>
		<description><![CDATA[In a previous post I made earlier this month, I mentioned how the new Coke cans look like Diet Coke cans, and wrote up a comparison between the seasonal packaging for the two brands. Since a picture says more than a thousand words could, I snapped the picture above with my cell phone while shopping [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_936" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/branding/more-on-the-new-coke-cans/attachment/coca-cola-cans-on-shelf/" rel="attachment wp-att-936"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/coca-cola-cans-on-shelf.jpg" alt="New Coke cans on a shelf with Diet Coke cans" title="New Coke cans on a shelf with Diet Coke cans" width="630" height="437" class="size-full wp-image-936" /></a><p class="wp-caption-text">New Coke cans on a shelf with Diet Coke cans</p></div>
<p>In a previous post I made earlier this month, I mentioned how the <a href="http://www.garethbotha.com/blog/branding/coca-colas-new-coke-and-diet-coke-can-blur-the-lines-between-the-brands/" title="new Coke cans look like Diet Coke cans">new Coke cans look like Diet Coke cans</a>, and wrote up a comparison between the seasonal packaging for the two brands. Since a picture says more than a thousand words could, I snapped the picture above with my cell phone while shopping today, as I feel it very clearly illustrates the points I made. The new Coke cans are on the left, the new Diet Coke cans on the right. As you can tell, the two are almost indistinguishable from one another.</p>
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		<title>How to make abstract organic forms in Photoshop</title>
		<link>http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/</link>
		<comments>http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 14:50:45 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Tutorial]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=822</guid>
		<description><![CDATA[A Photoshop tutorial for making abstract organic forms.]]></description>
			<content:encoded><![CDATA[<div id="attachment_824" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic1-2/" rel="attachment wp-att-824"><img class="size-full wp-image-824" title="Abstract Organic Forms" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic11.jpg" alt="Abstract Organic Forms" width="630" height="190" /></a><p class="wp-caption-text">Abstract Organic Forms</p></div>
<p>I&#8217;ve always been a big fan of abstract organic forms. There&#8217;s something magical about smooth, fluid, amorphous shapes that I find captivating in art and nature, so I&#8217;ve tried out several different methods of creating this effect in digital art. Here&#8217;s a simple tutorial that walks through the process I use to create abstract organic forms in Photoshop.</p>
<p><span id="more-822"></span></p>
<h5>Step 1 &#8211; Set up the artboard</h5>
<p>Create a document at whatever size you need. For this tutorial, I&#8217;m working at 800 pixels by 800 pixels. When I&#8217;m starting a new artwork, I typically plan it around standard poster sizes, but to make this easy, I&#8217;m working small. Fill the background layer with black.</p>
<div id="attachment_841" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic2/" rel="attachment wp-att-841"><img class="size-full wp-image-841" title="Create a new document and fill the background with black" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic2.jpg" alt="Create a new document and fill the background with black" width="630" height="435" /></a><p class="wp-caption-text">Create a new document and fill the background with black</p></div>
<p>&nbsp;</p>
<h5>Step 2 &#8211; Preparing the tools</h5>
<p>Select the gradient tool, and switch it to radial gradients. Set the foreground and background colors to their defaults (black and white) by pressing <strong>D</strong>. Then reverse the foreground and background colors by pressing <strong>X</strong>. White should be your foreground color, and black should be your background color.</p>
<div id="attachment_846" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic3/" rel="attachment wp-att-846"><img class="size-full wp-image-846" title="Radial gradients" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic3.jpg" alt="Radial gradients" width="630" height="81" /></a><p class="wp-caption-text">Radial gradients</p></div>
<p>&nbsp;</p>
<h5>Step 3 &#8211; Layering gradients</h5>
<p>Create a new layer and set it&#8217;s blending mode to <strong>lighten</strong>. On this new layer, draw a radial gradient anywhere on the artboard. You should have a white glowing circle. Now create a new layer and again set the blending mode to <strong>lighten</strong> and again draw a gradient somewhere on the artboard, preferably somewhere that it will overlap the first gradient. Keep adding more layers and more gradients (being sure to set each layer&#8217;s blending modes to <strong>lighten</strong> each time), until you have a nice grouping of glowing orbs. You can really make it as complex or as simple as you feel like. I like to layer smaller orbs over bigger orbs to give it a more complex, organic form.</p>
<div id="attachment_853" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic4/" rel="attachment wp-att-853"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic4.jpg" alt="Radial gradients on separate layers with blending modes set to lighten" title="Radial gradients on separate layers with blending modes set to lighten" width="630" height="431" class="size-full wp-image-853" /></a><p class="wp-caption-text">Radial gradients on separate layers with blending modes set to lighten</p></div>
<div id="attachment_858" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic5/" rel="attachment wp-att-858"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic5.jpg" alt="I like to layer smaller orbs over bigger orbs" title="I like to layer smaller orbs over bigger orbs" width="630" height="464" class="size-full wp-image-858" /></a><p class="wp-caption-text">I like to layer smaller orbs over bigger orbs</p></div>
<p>&nbsp;</p>
<h5>Step 4 &#8211; Flattening the image to a new layer</h5>
<p>Create a new layer, and from the main menu, click on <strong>Image</strong> and then on the submenu, select <strong>Apply Image</strong>. A dialog box will pop up with some settings. Make sure that the setting next to layer is <strong>Merged</strong> and click <strong>okay</strong>. This will basically create a flattened snapshot of your artwork on the new layer, merging all the visible effects into one layer, while leaving the actual layers intact. </p>
<div id="attachment_861" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic6/" rel="attachment wp-att-861"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic6.jpg" alt="Create a snapshot on a new layer using the Apply Image function" title="Create a snapshot on a new layer using the Apply Image function" width="630" height="345" class="size-full wp-image-861" /></a><p class="wp-caption-text">Create a snapshot on a new layer using the Apply Image function</p></div>
<p>&nbsp;</p>
<h5>Step 5 &#8211; Making the shapes organic</h5>
<p>This is where it starts to get really fun and where your abstract organic forms start to take shape. Make sure that your &#8220;snapshot&#8221; layer is selected, and click on <strong>Filter</strong> then <strong>Distort</strong> and then <strong>Wave</strong>. In the dialog box that pops up, drop the <strong>Number of Generators</strong> slider down to 1. Adjust the <strong>wavelength</strong> and <strong>amplitude</strong> sliders to your liking, until it gives the abstract organic form that you like. You could also click on <strong>Randomize</strong> until it gives you a result you like. Click <strong>Okay</strong>. You should now have something similar to this:</p>
<div id="attachment_880" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic8/" rel="attachment wp-att-880"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic8.jpg" alt="The wave filter gives our forms a more organic look" title="The wave filter gives our forms a more organic look" width="630" height="430" class="size-full wp-image-880" /></a><p class="wp-caption-text">The wave filter gives our forms a more organic look</p></div>
<p>&nbsp;</p>
<h5>Step 6 &#8211; Repeat as desired</h5>
<p>When I get to this point, I like to repeat Steps 2 through 5 to get a really nice layering of abstract organic forms, paying particular attention to covering the whole artboard. As you can see, I have several layers of &#8220;waved&#8221; abstract organic forms, all set to <strong>lighten</strong> blending mode, layered together to give the effect shown below.</p>
<div id="attachment_885" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic9/" rel="attachment wp-att-885"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic9.jpg" alt="Layering multiple pieces to cover the artboard" title="Layering multiple pieces to cover the artboard" width="630" height="455" class="size-full wp-image-885" /></a><p class="wp-caption-text">Layering multiple pieces to cover the artboard</p></div>
<p>&nbsp;</p>
<h5>Step 7 &#8211; Adding color and detail</h5>
<p>This is my favorite part of the process, because to me, this is where it starts to feel alive and disgustingly real. First, I colorize the image. There are many different ways to go about doing this, but I find the best way to be using gradient maps. In the layers palette, click on the <strong>create new fill or adjustment layer button</strong> (the one that looks like a circle that is half black and half white), and select <strong>Gradient Map</strong> from the list. I&#8217;ve used a dark rust color as my dark color, and a very light caramel brown / cream color as my light color. It&#8217;s very important that you use colors with a lot of contrast in light and dark, to avoid making your image look flat &#8211; it&#8217;s the depth of the shading that makes your abstract organic forms look so convincing.</p>
<p>Now our forms are starting to look good, but they appear maybe a little too dry, dull and &#8220;digital&#8221;. We can make them look wet by using the plastic wrap filter. Use &#8220;apply image&#8221; on a new layer as before, and then click on <strong>Filter</strong>, then <strong>Artistic</strong> and then <strong>Plastic Wrap</strong>. You can adjust the highlight strength, detail and smoothness levels to whatever looks best to you. Click <strong>okay</strong> when you&#8217;re happy with how it looks.</p>
<div id="attachment_886" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic11/" rel="attachment wp-att-886"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic111.jpg" alt="Using the plastic wrap filter makes the abstract organic forms look wet" title="Using the plastic wrap filter makes the abstract organic forms look wet" width="630" height="383" class="size-full wp-image-886" /></a><p class="wp-caption-text">Using the plastic wrap filter makes the abstract organic forms look wet</p></div>
<p>&nbsp;<br />
This gives you something that looks like this:</p>
<div id="attachment_895" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic12/" rel="attachment wp-att-895"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic12.jpg" alt="The plastic wrap filter gives the abstract organic forms a wet look" title="The plastic wrap filter gives the abstract organic forms a wet look" width="630" height="489" class="size-full wp-image-895" /></a><p class="wp-caption-text">The plastic wrap filter gives the abstract organic forms a wet look</p></div>
<p>&nbsp;</p>
<h5>Step 8 &#8211; (Optional) Adding secondary colors</h5>
<p>This is a step that I like to do to add a bit of visual interest to the forms, but it&#8217;s certainly not necessary. Create a duplicate of your flattened layer (the layer that has your abstract organic forms after they&#8217;ve been <strong>wave</strong> filtered and <strong>plastic wrap</strong> filtered) by dragging the layer to the <strong>new layer</strong> button in the layers palette. Apply a wave filter to the new layer, enough to make it distinctly different from the layer beneath it, and set the new layer&#8217;s blending mode to <strong>lighten</strong>. Now on the main menu, click on <strong>Image</strong> then <strong>Adjustments</strong> and then <strong>Hue/Saturation</strong>. Adjust the <strong>hue</strong> and <strong>saturation</strong> sliders to your preference, but leave the <strong>lightness</strong> slider at 0. You&#8217;ll see that you have two different colored sets of abstract organic forms that are nicely blended together. If you want a bit more control over how the shapes interact with one another, you can use <strong>layer masks</strong> to adjust which parts of the new abstract organic forms you want to show or hide.</p>
<div id="attachment_902" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic13/" rel="attachment wp-att-902"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic13.jpg" alt="Use layer masks to control how the forms blend together" title="Use layer masks to control how the forms blend together" width="630" height="450" class="size-full wp-image-902" /></a><p class="wp-caption-text">Use layer masks to control how the forms blend together</p></div>
<p>&nbsp;</p>
<h5>Step 9 &#8211; (Optional) Sharpening the image</h5>
<p>Another optional step. This is a technique that I use a lot in photo manipulations and photo touchups to sharpen the overall image. Create a new layer above all the other layers, and make a new flattened snapshot of the entire artwork using <strong>apply image</strong> as you did in step 4. Now click on <strong>Filter</strong> then <strong>Other</strong> and then <strong>High Pass</strong>. Drop the slider down to a low number &#8211; for this I&#8217;ve used 4.7 pixels. Click <strong>okay</strong>. Now set the high pass layer&#8217;s blending mode to <strong>overlay</strong>. Notice how much it sharpens up the image? It&#8217;s usually a pretty dramatic improvement.</p>
<div id="attachment_903" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic14/" rel="attachment wp-att-903"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic14.jpg" alt="The high pass filter is used to sharpen the image" title="The high pass filter is used to sharpen the image" width="630" height="470" class="size-full wp-image-903" /></a><p class="wp-caption-text">The high pass filter is used to sharpen the image</p></div>
<p>&nbsp;<br />
And there you go. If you followed the steps above, you should have something that looks somewhat similar to this:<br />
<div id="attachment_904" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic15/" rel="attachment wp-att-904"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic15.jpg" alt="My final abstract organic forms" title="My final abstract organic forms" width="630" height="630" class="size-full wp-image-904" /></a><p class="wp-caption-text">My final abstract organic forms</p></div></p>
<p>&nbsp;<br />
Play around with the settings and try modifying your abstract organic forms your own way to come up with new and interesting results. Using this technique, I&#8217;ve created some pretty crazy imagery, including this really gorey artwork:<br />
<div id="attachment_905" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/tutorial/how-to-make-abstract-organic-forms-in-photoshop/attachment/abstractorganic16/" rel="attachment wp-att-905"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/abstractorganic16.jpg" alt="The Compounded - an artwork I created using this technique" title="The Compounded - an artwork I created using this technique" width="630" height="473" class="size-full wp-image-905" /></a><p class="wp-caption-text">The Compounded - an artwork I created using this technique</p></div></p>
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		<title>A fold-over card design for 909 Broad Street</title>
		<link>http://www.garethbotha.com/blog/new-work/a-fold-over-card-design-for-909-broad-street/</link>
		<comments>http://www.garethbotha.com/blog/new-work/a-fold-over-card-design-for-909-broad-street/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 18:53:47 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[New work]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=797</guid>
		<description><![CDATA[A preview of a fold-over card I recently designed for the 909 Broad Street apartment community in Athens, GA.]]></description>
			<content:encoded><![CDATA[<div id="attachment_798" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/new-work/a-fold-over-card-design-for-909-broad-street/attachment/909broad1/" rel="attachment wp-att-798"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/909broad1.jpg" alt="909 Broad Street fold-over card design, front and back" title="909 Broad Street fold-over card design, front and back" width="630" height="333" class="size-full wp-image-798" /></a><p class="wp-caption-text">909 Broad Street Brochure, front and back</p></div>
<p>Earlier this past week, I finished up a fold-over card design for the 909 Broad Street apartment community in Athens, GA, right next to the UGA campus. I was really happy with how they turned out! My favorite part is the photo of downtown Athens spanning across the front cover, masked within the numbers &#8220;909&#8243;.</p>
<p><span id="more-797"></span><br />
<div id="attachment_799" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/new-work/a-fold-over-card-design-for-909-broad-street/attachment/909broad2/" rel="attachment wp-att-799"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/909broad2.jpg" alt="909 Broad Street fold-over card design, inside" title="909 Broad Street fold-over card design, inside" width="630" height="333" class="size-full wp-image-799" /></a><p class="wp-caption-text">909 Broad Street Brochure, inside</p></div></p>
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		<title>Two really awesome FREE retro fonts to download</title>
		<link>http://www.garethbotha.com/blog/typography/two-really-awesome-free-retro-fonts-to-download/</link>
		<comments>http://www.garethbotha.com/blog/typography/two-really-awesome-free-retro-fonts-to-download/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 21:31:41 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=675</guid>
		<description><![CDATA[I&#8217;m a big fan of typography, so I&#8217;m always looking for new fonts to add to my repertoire. I have a particular love for display fonts, and have always enjoyed fonts with a retro or vintage feel. Recently, I was working on a logo and identity design package for a location&#8217;s signage where the client [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_676" class="wp-caption aligncenter" style="width: 640px"><img class="size-full wp-image-676" title="Retro Tyography" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/retro_type_header.jpg" alt="Retro Typography" width="630" height="100" /><p class="wp-caption-text">Retro Typography</p></div>
<p>I&#8217;m a big fan of typography, so I&#8217;m always looking for new fonts to add to my repertoire. I have a particular love for display fonts, and have always enjoyed fonts with a retro or vintage feel. Recently, I was working on a logo and identity design package for a location&#8217;s signage where the client was looking for a 50&#8242;s feel, so I decided to look around for some free retro fonts. </p>
<p>As it turns out, there&#8217;s all kinds of free retro fonts out there, but a lot of them didn&#8217;t feel right for the project, or weren&#8217;t what I was looking for. After testing out around 12 to 15 various retro fonts, I found these two that I particularly liked, and wanted to share them here. These two free retro fonts are available to download from the links below.</p>
<p><span id="more-675"></span></p>
<h5>Betty Noir</h5>
<p>Betty Noir is a really cool retro small caps display font, reminiscent of old fashioned drive-in movie theaters and plaza signage.</p>
<p>Download Betty Noir from <a title="Blambot Comic Fonts and Lettering" href="http://www.blambot.com/font_bettynoir.shtml" target="_blank">Blambot Comic Fonts and Lettering</a></p>
<div id="attachment_683" class="wp-caption aligncenter" style="width: 640px"><img class="size-full wp-image-683" title="Betty Noir" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/retro_type_bettynoir.jpg" alt="Betty Noir" width="630" height="323" /><p class="wp-caption-text">Betty Noir, free retro font</p></div>
<h5>Andes</h5>
<p>Andes is a really fun all caps retro display font where the upper case letters act as swashed versions of the lower case letters. I love it!</p>
<p>Download Andes from <a title="DA Font" href="http://www.dafont.com/andes.font" target="_blank">DA Font</a></p>
<div id="attachment_710" class="wp-caption aligncenter" style="width: 640px"><img class="size-full wp-image-710" title="Andes, free retro font" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/retro_type_andes.jpg" alt="Andes, free retro font" width="630" height="372" /><p class="wp-caption-text">Andes, free retro font</p></div>
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		<title>A holiday card for GA Tech&#8217;s women&#8217;s basketball team</title>
		<link>http://www.garethbotha.com/blog/case-studies/a-holiday-card-i-designed-for-ga-techs-womens-basketball-team/</link>
		<comments>http://www.garethbotha.com/blog/case-studies/a-holiday-card-i-designed-for-ga-techs-womens-basketball-team/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 19:02:46 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Case studies]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=604</guid>
		<description><![CDATA[I recently made a holiday card for the Georgia Tech Women&#8217;s Basketball team, coaches and staff, using photo-manipulation techniques similarly to how the film industry uses matte painting to achieve beyond-realistic effects and scenery. First, I started with a standard team photo, taken at the Georgia Tech basketball courts. Then I found a pretty snowy [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_650" class="wp-caption aligncenter" style="width: 640px"><a href="http://www.garethbotha.com/blog/case-studies/a-holiday-card-i-designed-for-ga-techs-womens-basketball-team/attachment/georgia_tech_card-2/" rel="attachment wp-att-650"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/georgia_tech_card1.jpg" alt="A Holiday Card I Designed for GA Tech&#039;s Women&#039;s Basketball Team" title="A Holiday Card I Designed for GA Tech&#039;s Women&#039;s Basketball Team" width="630" height="335" class="size-full wp-image-650" /></a><p class="wp-caption-text">GA Tech&#039;s women&#039;s basketball team&#039;s holiday card</p></div>
<p>I recently made a holiday card for the Georgia Tech Women&#8217;s Basketball team, coaches and staff, using photo-manipulation techniques similarly to how the film industry uses matte painting to achieve beyond-realistic effects and scenery. </p>
<p><span id="more-604"></span><br />
First, I started with a standard team photo, taken at the Georgia Tech basketball courts.</p>
<div id="attachment_608" class="wp-caption aligncenter" style="width: 640px"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/georgia_tech_team_photo2.jpg" alt="Georgia Tech basketball team on basketball courts" title="Georgia Tech team photo" width="630" height="416" class="size-full wp-image-608" /><p class="wp-caption-text">Not very holidayish!</p></div>
<p>Then I found a pretty snowy scene that had a nice serene, holiday feel to it to be used as the backdrop scenery behind the team. Using Photoshop, I masked out the photo of the basketball team and placed it over the snow scene.</p>
<div id="attachment_614" class="wp-caption aligncenter" style="width: 640px"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/georgia_tech_team_photo4.jpg" alt="The team photo overlaid on the snow scene" title="The team photo overlaid on the snow scene" width="630" height="367" class="size-full wp-image-614" /><p class="wp-caption-text">The team photo overlaid on the snow scene</p></div>
<p>Note that the colors of the two photos work awkwardly together, making it very obvious that the composition is made up of separate photos that have been merged together. The color tones of the team photo appear too warmly lit to have been taken outdoors on a snowy winter day. It stands out like a sore thumb. To fix this, I added a subtle gradient map overlay made up of two shades of blue (one dark, one light) at 30% opacity, and a blue-toned cooling photo filter. I also added some blue-hued shadows beneath the people, to make the combination of the two photos a little more seamless and indistinguishable. </p>
<div id="attachment_615" class="wp-caption aligncenter" style="width: 640px"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/georgia_tech_team_photo5.jpg" alt="Georgia Tech team photo over snowy background" title="Georgia Tech team photo over snowy background" width="630" height="276" class="size-full wp-image-615" /><p class="wp-caption-text">The warm tones have been cooled to create a more seamless juxtaposition of the two photos.</p></div>
<p>Now it&#8217;s starting to look chilly! The colors appear more natural and convincing now. Next I added some dramatic lighting effects, and gave the impression of falling snow. To create a lighthearted, fun feel, I added a candy cane North Pole street sign, with the words &#8220;GA Tech&#8221; on it.</p>
<div id="attachment_618" class="wp-caption aligncenter" style="width: 640px"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/georgia_tech_team_photo6.jpg" alt="The final touches" title="Georgia Tech team photo" width="630" height="420" class="size-full wp-image-618" /><p class="wp-caption-text">The final touches</p></div>
<p>The final step was placing the Photoshop image into InDesign and adding some cheerful holiday text!</p>
<div id="attachment_626" class="wp-caption aligncenter" style="width: 640px"><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/georgia_tech_team_photo7.jpg" alt="The final holiday card" title="The final holiday card" width="630" height="450" class="size-full wp-image-626" /><p class="wp-caption-text">The final holiday card</p></div>
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		<title>How to find your work being used illegally online</title>
		<link>http://www.garethbotha.com/blog/tutorial/designers-and-artists-how-to-find-your-work-being-used-illegally-without-permission/</link>
		<comments>http://www.garethbotha.com/blog/tutorial/designers-and-artists-how-to-find-your-work-being-used-illegally-without-permission/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 16:40:02 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Tutorial]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=541</guid>
		<description><![CDATA[As designers and artists, we put our work online to showcase our abilities and the work that we&#8217;re proud of, but we always run the risk of our work being used without permission. Most websites these days include a protective little blurb in the footer area that contains a copyright notice, but it never seems [...]]]></description>
			<content:encoded><![CDATA[<p>As designers and artists, we put our work online to showcase our abilities and the work that we&#8217;re proud of, but we always run the risk of our work being used without permission. Most websites these days include a protective little blurb in the footer area that contains a copyright notice, but it never seems to be enough to deter unethical people from either replicating, or even worse, downright stealing our work.</p>
<p>The worst nightmare of any designer or (especially) artist is to find our work online, being used commercially, without any prior consent. Fortunately, there are a few ways to track down all the places online that our work appears, so that we can take action against them.</p>
<p><span id="more-541"></span><br />
My favorite method to trace my work being used illegally is a service that Google added to Google Images earlier this year: Google&#8217;s reverse image search.</p>
<p>First, go to <a title="Google Images" href="http://www.google.com/images" rel="external">Google Images</a>, where you&#8217;ll see this screen. Click the camera icon, which I&#8217;ve highlighted below in red.</p>
<div id="attachment_555" class="wp-caption aligncenter" style="width: 630px"><img class="size-full wp-image-555" title="Google Image Search" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/imagesearch_1.jpg" alt="Google Image Search" width="620" height="138" /><p class="wp-caption-text">The Google Images that we all know and love</p></div>
<p>&nbsp;</p>
<p>A new box will popup that allows you to search by image, rather than search using text as you typically would do in Google Images.</p>
<div id="attachment_580" class="wp-caption aligncenter" style="width: 630px"><img class="size-full wp-image-580" title="Google Image Search" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/imagesearch_21.jpg" alt="Google Image Search" width="620" height="150" /><p class="wp-caption-text">Google&#39;s new reverse image search interface</p></div>
<p>&nbsp;</p>
<p>Enter in the URL of the image you wish to search the web for. In this case, I&#8217;ve used the URL for a butterfly artwork from my art site. You can also upload an image directly, if you don&#8217;t have the image online or can&#8217;t search for a URL.</p>
<div id="attachment_567" class="wp-caption aligncenter" style="width: 630px"><img class="size-full wp-image-567" title="Google Image Search" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/imagesearch_3.jpg" alt="Google Image Search" width="620" height="148" /><p class="wp-caption-text">Enter the image URL or upload an image</p></div>
<p>&nbsp;</p>
<p>Hit search, and you&#8217;ll get a list of websites where your image appears online. You might be surprised by the results. A lot of people don&#8217;t seem to understand copyright laws and don&#8217;t recognize the fact that using somebody else&#8217;s intellectual property without permission, especially in a commercial way, is completely illegal.</p>
<div id="attachment_572" class="wp-caption aligncenter" style="width: 630px"><img class="size-full wp-image-572" title="Google Image Search" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/imagesearch_4.jpg" alt="Google Image Search" width="620" height="430" /><p class="wp-caption-text">Bingo! That&#39;s what we were looking for.</p></div>
<p>&nbsp;</p>
<p>The nice thing about Google&#8217;s reverse image search is that it doesn&#8217;t only search for <em>exact</em> duplicates of your image, but for images that are very similar. So you can often find variations of your work out there where people have added some bad Photoshop bevel effects and a catchy call to action.</p>
<div id="attachment_573" class="wp-caption aligncenter" style="width: 630px"><img class="size-full wp-image-573" title="Google Image Search" src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/imagesearch_5.jpg" alt="Google Image Search" width="620" height="312" /><p class="wp-caption-text">A modified version of the image I searched for, as used by an actual copyright violator</p></div>
<p>&nbsp;</p>
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		<title>Coca-Cola&#8217;s new Coke and Diet Coke cans blur the lines between the brands</title>
		<link>http://www.garethbotha.com/blog/branding/coca-colas-new-coke-and-diet-coke-can-blur-the-lines-between-the-brands/</link>
		<comments>http://www.garethbotha.com/blog/branding/coca-colas-new-coke-and-diet-coke-can-blur-the-lines-between-the-brands/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 14:24:28 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=502</guid>
		<description><![CDATA[Earlier this week, I placed a to-go order at a restaurant. When I went to retrieve my drink from the restaurant&#8217;s beverage cooler, I looked for the cans of Coke, and couldn&#8217;t find them. I returned to the cashier and asked if they were out of Cokes, and she gave me an odd look, pointed [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/12/coca-cola-new-cans-confusing-brand.jpg" alt="Coca Cola&#039;s new can designs confuse their brand image " title="Coca Cola&#039;s new can designs confuse their brand image " width="630" height="300" class="aligncenter size-full wp-image-503" /></p>
<p>Earlier this week, I placed a to-go order at a restaurant. When I went to retrieve my drink from the restaurant&#8217;s beverage cooler, I looked for the cans of Coke, and couldn&#8217;t find them. I returned to the cashier and asked if they were out of Cokes, and she gave me an odd look, pointed at the cooler, and said &#8220;middle shelf.&#8221; When I looked again, I realized that the shelf of cans that I had mistaken for Diet Cokes were actually regular Cokes.</p>
<p><span id="more-502"></span></p>
<p>I started to think about how this could happen. Coca-Cola, as one of the most recognizable brands in the world, takes immense pride in the fact that their brands are recognizable at only a quick glimpse. That is, after all, the whole basis of the design of Diet Coke&#8217;s Spring 2011 cans (pictured to the far right above), that shows an ultra-cropped version of the Diet Coke logo; the idea being that the logo and colors are so unmistakeable that people can pick it out by seeing only small parts of it. I think the concept there is flawless, but when you think about the fact that they now share shelves with Coke&#8217;s new white can design (pictured second from the left above), it seems poorly thought out.</p>
<p>There&#8217;s a few reasons that I say this:</p>
<h4>The color hierarchies are reversed</h4>
<p>The color associated with Coke&#8217;s brand is Coke Red (which interestingly does not have a Pantone equivalent). The color associated with Diet Coke is silver. When you squint your eyes and look at the can designs above, the two that become most red-dominated are the the standard Coke can and, surprisingly, the new Diet Coke can. The two that appear to have the most silver are the two in the middle (the new Coke can and the old Diet Coke can).</p>
<p>In the new Coke can, the silver/white appears to be the dominant color, and the red takes a secondary role; this is the color hierarchy that most people associate with Diet Coke.</p>
<h4>The two new can designs were introduced almost simultaneously</h4>
<p>My point above regarding the color hierarchies doesn&#8217;t seem to give the consumer much credit. The average person purchasing a can of Coke can obviously very easily figure out that there is a new can design, and with very little thought or effort, can identify the product they were looking for. The problem is that both new can designs were introduced almost simultaneously, so any familiarity with either of the brands is lost. Singularly, I like each of the updated cans, and I think both are really beautiful designs, but the timing of the roll out seems way off. </p>
<h4>The logos on both cans are now obscured</h4>
<p>Where both logos before ran vertically, bottom to top, along the side of the can, both now run side to side. The logo on the new Diet Coke can, deliberately obscured by creative cropping of the logo, is now identifiable exclusively by design elements and colors, most of which it now shares with the Coke can. The old cans for both brands allowed for unobscured reading of the logo, but with the new orientation, there is no way it can be placed on a shelf that allows for unobscured reading. Particularly in the case of the new Coke can, this means it must now be recognized primarily by the can&#8217;s colors &#8211; colors that look more like the original Diet Coke can than a Coke can.</p>
<p><strong>Update: I took a photo of the cans side by side on an actual store shelf to further illustrate my point. This shows just how much the <a href="http://www.garethbotha.com/blog/branding/more-on-the-new-coke-cans/" title="new Coke cans look like Diet Coke cans">new Coke cans look like Diet Coke cans</a>.</strong></p>
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		<title>Photographing the top of Mount Davidson-Arabia</title>
		<link>http://www.garethbotha.com/blog/photography/an-afternoon-spent-photographing-the-top-of-mount-davidson-arabia/</link>
		<comments>http://www.garethbotha.com/blog/photography/an-afternoon-spent-photographing-the-top-of-mount-davidson-arabia/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 20:22:05 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.garethbotha.com/blog/?p=485</guid>
		<description><![CDATA[Over the Thanksgiving weekend, I took a trip with Marjan out to Mount Davidson-Arabia in Lithonia, GA to enjoy the gorgeous weather. The clouds were perfect for photographs! The view from the top of the mountain was amazing too. I was really happy with these photos &#8211; the contrast of the lively, energetic clouds with [...]]]></description>
			<content:encoded><![CDATA[<p>Over the Thanksgiving weekend, I took a trip with Marjan out to Mount Davidson-Arabia in Lithonia, GA to enjoy the gorgeous weather. The clouds were perfect for photographs! The view from the top of the mountain was amazing too. I was really happy with these photos &#8211; the contrast of the lively, energetic clouds with the barren granite mountain turned out really nicely.</p>
<p><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/11/MG_7706_sm.jpg" alt="The view at the top of Mount Davidson-Arabia" title="The view at the top of Mount Davidson-Arabia" width="630" height="420" class="aligncenter size-full wp-image-491" /></p>
<p><span id="more-485"></span><br />
<img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/11/MG_7700_sm.jpg" alt="The view at the top of Mount Davidson-Arabia" title="The view at the top of Mount Davidson-Arabia" width="620" height="413" class="aligncenter size-full wp-image-490" /></p>
<p><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/11/MG_7692_sm.jpg" alt="The view at the top of Mount Davidson-Arabia" title="The view at the top of Mount Davidson-Arabia" width="630" height="420" class="aligncenter size-full wp-image-489" /></p>
<p><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/11/MG_7666_sm.jpg" alt="The view at the top of Mount Davidson-Arabia" title="The view at the top of Mount Davidson-Arabia" width="630" height="945" class="aligncenter size-full wp-image-488" /></p>
<p><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/11/MG_7630_sm.jpg" alt="A bird at the top of Mount Davidson-Arabia" title="A bird at the top of Mount Davidson-Arabia" width="630" height="420" class="aligncenter size-full wp-image-487" /></p>
<p><img src="http://www.garethbotha.com/blog/wp-content/uploads/2011/11/MG_7598_sm1.jpg" alt="The view at the top of Mount Davidson-Arabia" title="The view at the top of Mount Davidson-Arabia" width="630" height="945" class="aligncenter size-full wp-image-500" /></p>
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