I’m a product designer who helps organizations solve complex problems at scale.
I’ve worked across enterprise software, analytics platforms, automation systems, and AI-assisted products. At Meta, my focus is on advertiser-facing experiences used by millions of businesses, and influencing how billions of ad impressions are delivered every day. My work combines product strategy, systems thinking, and user experience to turn challenging problems into products that feel intuitive, scalable, and measurable.
Before product design, I worked as an illustrator and artist (notable work includes a certified platinum rock album and the Good Morning America studio). That background continues to shape how I think about clarity, storytelling, and visual communication. Throughout my career, I’ve helped teams navigate complex design challenges, contribute to products serving millions of users, and influence initiatives generating billions in revenue. What excites me most, however, remains the same: taking something complicated and making it understandable.
I love to talk about…
...how my name got into a Wikipedia article.
…my work being featured in Times Square.
…how I helped a client win a $45M contract in one week.
…the impact my work has had for millions of businesses.
...sharing a pizza with a billboard-topping rock group.
…up-leveling a product design team's AI nativity.
…the impact of product design strategy at scale.
…winning a Meta AI prototyping hackathon.
Case study
Shaping decisions around how billions of ad impressions appear every single day.
Case study
