Designing systems that shape how millions of businesses interact with billions of people.
Systems thinking
Turning fragmented inputs into coherent product architecture.
Strategy
Finding the highest leverage opportunities from data.
User research & insight synthesis
Translating behavioral patterns into product direction.
Interaction design
Designing clear, scalable experiences across surfaces.
Prototyping & IA
Structuring complex workflows into usable systems.
Experimentation
Testing hypotheses, learning fast, and refining with evidence.
Cross-functional collaboration
“Connecting product, engineering, research, data, and business goals.
Iteration
Improving the system through feedback loops.
Concept modeling
Making abstract product ideas tangible through frameworks.
Opportunity Score
Foundational cross-platform ranking and prioritization infrastructure for Meta Ads Manager.
Goal Expression
A goal framework optimizing over $200 billion per year in advertiser budgets.
Advantage+ Sales
Campaign creation with guided AI automation and optimization for over 10 million advertisers.
Ad Media Editing
Media editing for media flexibility in over 50 billion ad impressions per day.
