Lead product designer specializing in large scale enterprise platforms.

Shaping experiences with a focus on system-level design strategy to empower businesses of all sizes to reach exceed their marketing goals.

My work has spanned across:

  • Campaign setup and ad customization for a platform serving billions of ad impressions around the world each day.
  • Performance goal management for advertisers budgeting over $200 billion in ad spend annually across the platform.
  • Unified systems for offering insights to improve setup quality and optimize performance for over 10 million advertisers.
Case study

Shaping decisions around where and how billions of daily ad impressions will appear.

Ad placements
Case study

Empowering advertisers to optimize performance of ads delivering to almost 4 billion monthly active users.

Campaign score