Gareth Botha | Staff Product Designer
Designing systems that shape how millions of businesses interact with billions of people.
Current focus
AI-powered products
Automation frameworks
Cross-platform systems
Systems thinking
Turning fragmented inputs into coherent product architecture.
Strategy
Finding the highest leverage opportunities from data.
User research & insight synthesis
Translating behavioral patterns into product direction.
Interaction design
Designing clear, scalable experiences across surfaces.
Prototyping & IA
Structuring complex workflows into usable systems.
Experimentation
Testing hypotheses, learning fast, and refining with evidence.
Cross-functional collaboration
Connecting product, engineering, research, data, and business goals.
Iteration
Improving the system through feedback loops.
Concept modeling
Making abstract product ideas tangible through design.
Opportunity Score
13 min read
Foundational cross-platform ranking and prioritization infrastructure for Meta Ads Manager.
Goal Expression
10 min read
A goal framework optimizing over $200 billion per year in advertiser budgets.
Advantage+ Sales
11 min read
Campaign creation with guided AI automation and optimization for over 10 million advertisers.
Ad Media Editing
7 min read
Media editing for media flexibility in over 50 billion ad impressions per day.
Placement Controls
9 min read