Hello, I’m Gareth Botha, a product designer and UX designer living and working in Atlanta. 

Thanks for visiting my UX design portfolio! 

As a dual UI and UX designer, I create elegant and user-friendly solutions. I pride myself on empathizing with users through a user-centered design approach. I’m currently working at Evident, designing identity assurance products that revolutionize the way personal data is shared and make the world a safer place. You can see samples of my work in my UX design portfolio below.

UX design for talent sourcing app

Optimizing Cost While Building a Global Workforce

Workforce Management App

Evident icon

Branding a Tech Company for Trust and Safety

Branding and Visual Identity System

UX for a Book Retailer Analytical App

Predictive Analytics App for Simulation-based Discovery

What-If Analysis for Fortune-500 Company

UX design for an NPS app for an engineering firm

NPS App for Measuring Customer Sentiment

NPS App for a Global Engineering Firm

A project in Gareth Botha's UI & UX design portfolio

Analyzing Investment into Augmented Reality

Application for Commercial Real Estate Company

UX design for a suite of analytics apps for a global pharmaceutical brand

Analytical Ecosystem for Data-Driven Decision Making

Application Suites for Global Pharmaceutical Brand

UX design for urgent care application suite

Improving Operational Efficiency in Urgent Care Centers

Application Suite Designed for Health Providers

UX design for an analytical app for an online reservation service

Improving Restaurant Operational Efficiency

Account Management Tool for Online Reservation Service

Gareth Botha's work has been featured on Good Morning America, unveiled by Diane Sayer, Robin Roberts, and Mayor Shirley Franklin

Highlighting the City of Atlanta on Good Morning America

A Holiday Themed Backdrop

UI/UX design for a blood and sepsis reporting dashboard for the largest healthcare provider in the US

Visual Reporting for Largest US Healthcare Provider

Tracking Outcomes on Blood & Sepsis Procedures

Seether’s Billboard-Topping Karma & Effect Album

Album Artwork & Illustration

UX design for an manufacturing company's analytics app

Business Health at a Glance

Executive Overview for Global Producer of Freesheet Paper

UX design for an employment website's executive insights application

Analytics & Benchmarking on CRM Data

Sales Analytics for Leading Employment Website

Thanks for checking out my UX design portfolio

Here's a few skills I'd love to talk about bringing to your next project.

I consider all aspects of how end-users and personas will interact with the product, and bridge the gap between business objectives and user requirements.

UX Research

I conduct user interviews and usability studies to formulate a strategic approach to UX design, with a deep understanding of user requirements, converting feedback to insights.


Wireframes, storyboards and user flow diagrams are the tools of the trade for a UX designer because they’re an integral part of mapping out the user experience.

UX Design

I design the end-user workflows and interactions with the intent of delivering business results while creating engaging and impactful digital experiences.


What’s better than a beautifully-designed concept? One that you can actually touch, click through, and test before development starts.

I design interactive digital products end-to-end, from initial wireframes to final interface, ensuring a final set up that is consistent with the product architecture.

Design Systems

Creating the individual components and visual language that provides a consistent brand experience across digital products.

UI Design

The end-user interface that drives the interactions, bringing harmony between form and function.

Responsive Design

Websites that look beautiful, optimized to look just as good on every device out of the box.

Design Assets

Final design assets, such as icons, illustrations, diagrams, and other brand-enhancing assets.

I map out the end-to-end experience that takes your users on an amazing journey, starting with the first second they learn of your company, all the way to becoming advocates for your brand.


Nurturing a deep understanding of segments of customers or users that will interact with your brand or product.

User Needs

Defining the essential criteria that will motivate personas to make decisions throughout the customer journey.

Experience Principles

Discovering the underlying principles that should be felt and identifying the criteria for driving meaningful interactions at each touch point.

Customer Journey

Dividing the journey into stages, identifying needed touch points, and sentiment scoring, to identify the gaps in the journey.

I’d love to add your next project to my UX design portfolio.

Want to work with me? Let's talk

You should ask me about…

No, really, I’m dying to tell you about these things

…how my name got into a Wikipedia article.

It’s not easy to find, but I swear its there.

…why my work was featured in Times Square.

A month in the busiest intersection in the world.

…how I helped a client win a $51M dream contract.

Hint: four weeks of UX design and very little sleep.

…which rock star I shared pizza and beers with.

What happens on the tour bus stays on the tour bus.

It's a conversation starter. Ask away!

Some articles I’ve written about UX design

Because sometimes a picture can't do what a thousand words can.