Hello, I’m Gareth Botha, a product designer in Atlanta. 

Thanks for visiting my UX design portfolio. 

As a dual UI and UX designer, I create elegant and user-friendly solutions. I pride myself on empathizing with users through a user-centered design approach. I’m currently working at Evident, designing identity assurance products that revolutionize the way personal data is shared. You can see my work in my UX design portfolio below.

UX design for talent sourcing app

Optimizing Cost While Building a Global Workforce

Workforce Management App

Evident icon

Branding a Tech Company for Trust and Safety

Branding and Visual Identity System

UX for a Book Retailer Analytical App

Predictive Analytics App for Simulation-based Discovery

What-If Analysis for Fortune-500 Company

UX design for an NPS app for an engineering firm

NPS App for Measuring Customer Sentiment

NPS App for a Global Engineering Firm

A project in Gareth Botha's UI & UX design portfolio

Analyzing Investment into Augmented Reality

Application for Commercial Real Estate Company

UX design for a suite of analytics apps for a global pharmaceutical brand

Analytical Ecosystem for Data-Driven Decision Making

Application Suites for Global Pharmaceutical Brand

Urgent Care center apps

Improving Operational Efficiency in Urgent Care Centers

Application Suite Designed for Health Providers

UX design for an analytical app for an online reservation service

Improving Restaurant Operational Efficiency

Account Management Tool for Online Reservation Service

Gareth Botha's work has been featured on Good Morning America, unveiled by Diane Sayer, Robin Roberts, and Mayor Shirley Franklin

Highlighting the City of Atlanta on Good Morning America

A Holiday Themed Backdrop

UI/UX design for a blood and sepsis reporting dashboard for the largest healthcare provider in the US

Visual Reporting for Largest US Healthcare Provider

Tracking Outcomes on Blood & Sepsis Procedures

Seether’s Billboard-Topping Karma & Effect Album

Album Artwork & Illustration

UX design for an manufacturing company's analytics app

Business Health at a Glance

Executive Overview for Global Producer of Freesheet Paper

UX design for an employment website's executive insights application

Analytics & Benchmarking on CRM Data

Sales Analytics for Leading Employment Website

Thanks for checking out my UX design portfolio

Here's a few skills I'd love to talk about bringing to your next project.

UX Research

I conduct user interviews and usability studies to formulate a strategic approach to UX design, with a deep understanding of users needs.

UX Design

Wireframes, storyboards and user flow diagrams are the tools of the trade for a UX designer because they’re an integral part of mapping out the user experience.

UI Design

I design clean and modern user interfaces for interactive mediums, resulting in end-user experiences that are beautiful and intuitive

Journey Mapping

I develop deep, detailed personas representing user segments, and map out the end-to-end customer journey for each persona.

Prototyping

What’s better than a beautifully-designed concept? One that you can actually touch, click through, and test before development starts.

Branding

While its not my day to day anymore, I do have a background in branding, and love developing unique, powerful brand identities.

I’d love to add your next project to my UX design portfolio.

If you like what you've seen so far, I'd love to work with you. Please get in touch with me soon, and let's discuss how I can make your digital product beautiful, user-friendly, engaging, and compelling.

Want to work with me? Let's talk

How I work

If we work together, this what it would look like.
A mobile app
1

Discover

Establishing user needs via user research, personas and requirements gathering.
2

Define

Interpretation and alignment of findings to project objectives, ensuring requirements are satisfied.
3

Develop

Design-led proposals iterated and assessed via testing and prototyping.
4

Deliver

The ultimate outcome is evaluated, finalized and implemented.

You should ask me about…

No, really, I’m dying to tell you about these things

…how my name got into a Wikipedia article.

It’s not easy to find, but I swear its there.

…why my work was featured in Times Square.

A month in the busiest intersection in the world.

…how I helped a client win a $51M dream contract.

Hint: four weeks of UX design and very little sleep.

…which rock star I shared pizza and beers with.

What happens on the tour bus stays on the tour bus.

It's a conversation starter. Ask away!

Some articles I’ve written about UX design

Because sometimes a picture can't do what a thousand words can.