Gareth Botha | Staff Product Designer
Designing systems that shape how billions of people experience ads each day.
Product design leadership for AI-assisted decisioning systems, optimization frameworks, and automation products at Meta scale.
Impact highlights
Design frameworks
System thinking
Scale
Product strategy
Visual storytelling
Design leadership
50
B+
Ad Impressions Daily
Led design for campaign setup and ad customization for a platform serving over 50 billion ad impressions each day.
200
$B+
Annual Ad Spend
Designed a performance goal system for advertisers collectively budgeting over $200 billion in ad spend annually.
10
M+
Advertisers
Designed a system for insights into incremental ad performance opportunities for over 10 million advertisers.
Case study
Shaping decisions around how billions of ad impressions appear every single day.
Case study
Empowering over 10 million advertisers to maximize the impact of ad spend.
Media Customization Controls for Ads Reaching Billions
Media Customization Controls for Ads Reaching Billions
Ad Placement Settings in Meta’s Ads Manager
Ad Placement Settings in Meta’s Ads Manager
Campaign Scoring for Optimal AI-Powered Ad Performance
Campaign Scoring for Optimal AI-Powered Ad Performance
Cross-Platform Recommendations Framework for Meta Ads Manager
Cross-Platform Recommendations Framework for Meta Ads Manager
Risk Management App for Verifying Insurance Coverage
Risk Management App for Verifying Insurance Coverage
COVID-19 Monitoring Solution for Essential Workers
COVID-19 Monitoring Solution for Essential Workers
Workforce Management App for Optimizing Cost in New Markets
Workforce Management App for Optimizing Cost in New Markets
Improving Restaurant Operational Efficiency