Designing systems that shape how millions of businesses interact with billions of people every day.

Current focus: AI-assisted recommendation systems, optimization frameworks, and automation.

Opportunity Score

Foundational cross-platform ranking and prioritization infrastructure for Meta Ads Manager.

Goal Expression

A goal framework optimizing over $200 billion per year in advertiser budgets.

Advantage+ Sales

Campaign creation with guided AI automation and optimization for over 10 million advertisers.

Ad Media Editing

Media editing for media flexibility in over 50 billion ad impressions per day.

Placement Controls

Managing decisions around where ads are seen by almost 4 billion people per month.