Designing systems that shape how billions of people experience ads each day.

Currently building AI-assisted recommendation systems, optimization frameworks, and automation at scale.

Case study

Opportunity Score

Cross-platform recommendations framework for Meta Ads Manager

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Case study

Advantage+ Sales Campaign

Reimagining ad campaign setup for automation-forward guidance at Meta scale.

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Case study

Ad Placements

Balancing flexibility, control, and trust in automation to drive platform strategy.

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Case study

Ad Creative Media Liquidity

Optimizing ad media for over 50 billion ad impressions per day.

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Select scope

50
billion
Daily impressions

Led design for ad placement controls, a product influencing decisions that control billions of ad impressions daily.

200
billion
USD annual spend

Designed a platform-wide performance goal framework that optimizes ~$200 billion in ad spend annually.

10
million
Advertisers

Designed a recommendations framework that identifies and ranks opportunities for over 10 million advertisers.