Lead product designer specializing in large scale enterprise platforms.

Shaping experiences with a focus on system-level design strategy to empower businesses of all sizes to exceed their business goals.

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Led design for campaign setup and ad customization for a platform serving billions of impressions each day.

Designed a performance goal system for advertisers budgeting >$200 billion in annual ad spend.

Designed a system for insights to improve campaign setup quality for >10 million advertisers.

Authored a strategy for creative guidance, landing 15 workstreams on roadmaps across 3 organizations.

Led design governance review for a platform serving millions, approving over 150 projects to launch.

Mitigated legal and regulatory risk, protecting the business from hundreds of millions of dollars worth of regulatory fines.

Case study

Shaping decisions around how ad impressions will appear billions of times each day.

Case study

Empowering advertisers to optimize performance of ads delivering to almost 4 billion monthly active users.

Opportunity score

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All Ad tech Analytics / decisioning Branding Healthcare Miscellaneous

Media Customization Controls for Ads Reaching Billions

Ad Placement Settings in Meta’s Ads Manager

Campaign Scoring for Optimal AI-Powered Ad Performance

Cross-Platform Recommendations Framework for Meta Ads Manager

Risk Management App for Verifying Insurance Coverage

COVID-19 Monitoring Solution for Essential Workers

Workforce Management App for Optimizing Cost in New Markets

Branding a Tech Company for Trust and Safety

Urgent Care App for Monitoring Performance

Improving Restaurant Operational Efficiency

Highlighting Atlanta on Good Morning America

Seether’s Billboard-Topping Karma & Effect