Skip to main content
Menu
Work
About
Writing
Contact
Search
Close Search
Designing systems that shape how millions of businesses interact with billions of people every day.
Current focus
: AI-assisted recommendation systems, optimization frameworks, and automation.
Opportunity Score
Foundational
cross-platform
ranking and prioritization infrastructure for Meta Ads Manager.
View case study
Goal Expression
A goal framework optimizing
over
$200 billion
per year in advertiser budgets.
View case study
Advantage+ Sales
Campaign creation with guided AI automation and optimization for over
10 million
advertisers.
View case study
Ad Media Editing
Media editing for media flexibility in over
50 billion
ad impressions per day.
View case study
Placement Controls
Managing decisions around where ads are seen by almost
4 billion
people per month.
View case study
Close Menu
Work
About
Writing
Contact