Designing systems that shape how billions of people experience ads each day.
Case study
Opportunity Score
Foundational cross-platform ranking and prioritization infrastructure for Meta Ads Manager.
Case study
Advantage+ Sales Campaign
Reimagining ad campaign setup around AI-powered automation for 10 million advertisers.
Goal Expression
A goal framework optimizing ~$200 billion in annual ad spend.
Media Controls
Media configuration tools for billions of ad impressions per day.
Ad Placements
Managing decisions around where ads are seen by ~4 billion people.