Gareth Botha | Staff Product Designer
Designing systems that shape how millions of businesses interact with billions of people.
Current focus
AI-powered products
Automation frameworks
Cross-platform systems
Systems thinking
Turning fragmented inputs into coherent product architecture.
Strategy
Finding the highest leverage opportunities from data.
User research & insight synthesis
Translating behavioral patterns into product direction.
Interaction design
Designing clear, scalable experiences across surfaces.
Prototyping & IA
Structuring complex workflows into usable systems.
Experimentation
Testing hypotheses, learning fast, and refining with evidence.
Cross-functional collaboration
Connecting product, engineering, research, data, and business goals.
Iteration
Improving the system through feedback loops.
Concept modeling
Making abstract product ideas tangible through design.
Opportunity Score
Foundational cross-platform ranking and prioritization infrastructure for Meta Ads Manager.
Goal Expression
A goal framework optimizing over $200 billion per year in advertiser budgets.
Advantage+ Sales
Campaign creation with guided AI automation and optimization for over 10 million advertisers.
Ad Media Editing
Media editing for media flexibility in over 50 billion ad impressions per day.
