Designing systems that shape how billions of people experience ads each day.

Currently building AI-assisted recommendation systems, optimization frameworks, and automation at scale.

  |   Staff Product Designer  |  Meta

Impact highlights

Design frameworks
System thinking
Scale
Product strategy
Visual storytelling
Design leadership

50

B+
Ad Impressions Daily

Led design for campaign setup and ad customization for a platform serving over 50 billion ad impressions each day.

200

$B+
Annual Ad Spend

Designed a performance goal system for advertisers collectively budgeting over $200 billion in ad spend annually.

10

M+
Advertisers

Designed a system for insights into incremental ad performance opportunities for over 10 million advertisers.

Media Customization Controls for Ads Reaching BillionsAd tech

Media Customization Controls for Ads Reaching Billions

Ad Placement Settings in Meta’s Ads ManagerAd tech

Ad Placement Settings in Meta’s Ads Manager

Campaign Scoring for Optimal AI-Powered Ad PerformanceAd techCase study

Campaign Scoring for Optimal AI-Powered Ad Performance

Opportunity Score: Cross-Platform Recommendations FrameworkAd techCase study

Opportunity Score: Cross-Platform Recommendations Framework