Evident

Branding and visual identity

A brand identity system, communicating values of trust and safety.

Evident logo
Evident icon

Trust Green
#2BB597

Secure Blue
#2D3F50

Quality Black
#23313A

Tech Gray
#788FA2

Impact Yellow
#EF9A29

Safety Blue
#2D93AA

The brand colors were selected through research into the psychology of color associations to identify the colors that most people associate with certain key principles. Most people associate trust with green and blue, security with blue and black, technology with black, blue and silver, and reliability with blue, black and green.

Roboto

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Roboto Condensed

Aa

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The Roboto and Roboto Condensed suites of sans-serif typefaces were picked for their excellent readability, wide range of weights, open source availability, and usability.

Evident badge
Evident booklet
Evident t-shirt
Evident chocolate

Illustrations are simple, clean, flat, and use a minimal colors. They have strong outlines in Quality Black, and typically include one or two shades of Tech Gray, Trust Green, and one accent color.

Icon style

Icons are displayed either in single color outline-only variations, or a combination format of a solid color outline accompanied by a selective 20% tint of the same color.