Writing

Designing for 10 Million Users Without Designing for Anyone

Designing for 10 Million Users Without Designing for Anyone

The challenge of scale One of the hardest lessons I learned at Meta was that the more users you have,…
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What Are The Most Valuable Pixels On The Internet Today?

What Are The Most Valuable Pixels On The Internet Today?

And what makes them so valuable? While writing my Opportunity Score case study, I found myself thinking about an unusual…
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How to Create a UX Research Database to Centralize Insights

How to Create a UX Research Database to Centralize Insights

A UX research database is a centralized repository of data collected in user studies. It acts as a shared knowledge…
11 min Read More
A Guide to Customer Journey Mapping: Part 2 – End-to-End Customer Journey

A Guide to Customer Journey Mapping: Part 2 – End-to-End Customer Journey

In the previous article, A Guide to Customer Journey Mapping: Part 1 – The Fundamental Layers, I covered the first…
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A Guide to Customer Journey Mapping: Part 1 – The Fundamental Layers

A Guide to Customer Journey Mapping: Part 1 – The Fundamental Layers

Customer journey mapping is the process of defining an end-to-end customer experience, starting from before the customer has ever heard…
8 min Read More
Onboarding and Registration: The 5-Point UX Pyramid

Onboarding and Registration: The 5-Point UX Pyramid

Article written for Evident ID:  Forget the Funnel, the 5-Point UX Pyramid Eases Onboarding and Registration Processes. Every onboarding and…
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Dark UX Patterns: Why They Negatively Guide User Behavior

Dark UX Patterns: Why They Negatively Guide User Behavior

Article written for Evident ID:  Dark UX Patterns: What Are They, and Why Do They Negatively Guide User Behavior? October…
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GDPR Best Practices for UX: Capturing Consent

GDPR Best Practices for UX: Capturing Consent

Article written for Evident ID:  UX Best Practices for Capturing Consent Post-GDPR. The EU’s General Data Protection Regulation, or GDPR,…
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Data Visualization Dashboard Design: The Ultimate Guide

Data Visualization Dashboard Design: The Ultimate Guide

If a picture is worth a thousand words, then good data visualization dashboard design must be worth a million. Analytical…
12 min Read More
Color Blindness in Usability Testing

Color Blindness in Usability Testing

Color blindness is the inability to perceive colors that others can perceive. People who are affected by color blindness do…
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