Atlanta, GA
(770) 401-2230
hello@garethbotha.com
garethbotha.com
Product design leader with 15+ years of experience, specializing in designing enterprise platforms, monetization systems, and AI-assisted workflows at scale. Experienced in transforming complex systems into intuitive product experiences through systems thinking, strategic design, and cross-functional leadership, with measurable impact.
Experience
Meta
Staff product designer
July 2024 onward
- Led strategic design initiatives across Ads Manager spanning advertiser guidance, automation, optimization, and AI-assisted workflows.
Opportunity Score
- Led design of Meta’s advertiser recommendation and scoring platform, unifying thousands of errors, warnings, and recommendations into a scalable optimization ecosystem.
- Drove measurable improvements in advertiser adoption, performance, retention, and revenue.
Advantage+ Sales Campaign
- Led advertiser experience, scoring, ranking, and cross-org alignment for one of the largest platform transformations in Ads Manager history.
- Delivered significant gains in ad delivery performance, advertiser efficiency, and revenue.
Ad Placement Controls & Media Customization
- Defined long-term strategy for placement controls and media customization experiences influencing 50B+ daily ad impressions.
- Established foundational UX frameworks supporting Meta’s AI-driven advertising strategy, with measurable increases in campaign publish rate and revenue.
Meta
Senior product designer
November 2020 – July 2024
- Designed advertiser workflows for campaign creation, media customization, ad placements, recommendation frameworks, ad automation systems, signals and settings, performance goaling, and more, at massive scale.
- Built scalable interaction patterns and systems across Ads Manager surfaces.
- Created systems-level prototypes and strategic concepts to align cross-functional teams and leadership stakeholders around platform direction.
- Defined scalable platform design language with design assets integrated into company-wide design systems.
Evident ID
Senior product designer
July 2017 – November 2024
- Led product design strategy for identity verification, fraud prevention, and COVID-19 monitoring platforms.
- Designed operational user journeys, core user flows, and foundational architecture of enterprise products.
- Established scalable processes and design patterns and collaborated cross-functionally on platform strategy.
Pandera Systems
Product design consulting lead
April 2013 – July 2017
- Product design consulting for business intelligence and analytics applications that enabled some of the most successful brands in the world to make informed, data-driven decisions.
- Led design strategy in a consultative capacity for enterprise analytics and business intelligence customer teams.
- Worked collaboratively with cross-functional customer teams, to build bespoke predictive analytics, workflow systems, and data visualization platforms for their business.
Core skills
Product strategy • Enterprise UX • Systems thinking • Interaction design • Design systems • AI-assisted experiences • Data visualization • Design leadership • User research • Prototyping • Cross-functional facilitation • Monetization platforms • Frameworks • Design governance • Storytelling • Design operations • Design program management
Recognition
- [2026] #1st place, Meta Hackathon, with a live prototype demonstrating intelligent predictive forecasting in Ads Manager, with intelligent proactive ad delivery debugging.
- [2024] Top 1% design governance in Meta’s Ads Manager, approving over 150 projects to launch. Only 11 people have approved over 100 projects in platform history.