How to Create a UX Research Database to Centralize Insights
A UX research database is a centralized repository of data collected in user studies. It acts as a shared knowledge…
A Guide to Customer Journey Mapping: Part 2 – End-to-End Customer Journey
In the previous article, A Guide to Customer Journey Mapping: Part 1 – The Fundamental Layers, I covered the first…
A Guide to Customer Journey Mapping: Part 1 – The Fundamental Layers
Customer journey mapping is the process of defining an end-to-end customer experience, starting from before the customer has ever heard…
Onboarding and Registration: The 5-Point UX Pyramid
Article written for Evident ID: Forget the Funnel, the 5-Point UX Pyramid Eases Onboarding and Registration Processes. Every onboarding and…
Dark UX Patterns: Why They Negatively Guide User Behavior
Article written for Evident ID: Dark UX Patterns: What Are They, and Why Do They Negatively Guide User Behavior? October…
GDPR Best Practices for UX: Capturing Consent
Article written for Evident ID: UX Best Practices for Capturing Consent Post-GDPR. The EU’s General Data Protection Regulation, or GDPR,…
Data Visualization Dashboard Design: The Ultimate Guide
If a picture is worth a thousand words, then good data visualization dashboard design must be worth a million. Analytical…
Color Blindness in Usability Testing
Color blindness is the inability to perceive colors that others can perceive. People who are affected by color blindness do…