Designing for 10 Million Users Without Designing for Anyone
The challenge of scale One of the hardest lessons I learned at Meta was that the more users you have,…
What Are The Most Valuable Pixels On The Internet Today?
And what makes them so valuable? While writing my Opportunity Score case study, I found myself thinking about an unusual…
How to Create a UX Research Database to Centralize Insights
A UX research database is a centralized repository of data collected in user studies. It acts as a shared knowledge…
A Guide to Customer Journey Mapping: Part 2 – End-to-End Customer Journey
In the previous article, A Guide to Customer Journey Mapping: Part 1 – The Fundamental Layers, I covered the first…
A Guide to Customer Journey Mapping: Part 1 – The Fundamental Layers
Customer journey mapping is the process of defining an end-to-end customer experience, starting from before the customer has ever heard…
Onboarding and Registration: The 5-Point UX Pyramid
Article written for Evident ID: Forget the Funnel, the 5-Point UX Pyramid Eases Onboarding and Registration Processes. Every onboarding and…
Dark UX Patterns: Why They Negatively Guide User Behavior
Article written for Evident ID: Dark UX Patterns: What Are They, and Why Do They Negatively Guide User Behavior? October…
GDPR Best Practices for UX: Capturing Consent
Article written for Evident ID: UX Best Practices for Capturing Consent Post-GDPR. The EU’s General Data Protection Regulation, or GDPR,…
Data Visualization Dashboard Design: The Ultimate Guide
If a picture is worth a thousand words, then good data visualization dashboard design must be worth a million. Analytical…
Color Blindness in Usability Testing
Color blindness is the inability to perceive colors that others can perceive. People who are affected by color blindness do…